About us

Hi dear visitor, and welcome to our website!

Before you go any further in your reading, do you know what does iddi mean?

In Arabic, iddi means My Hand.

Driven by the quest of beauty and excellence in our native country, Morocco, I decided to create this brand hand-in-hand to highlight what Morocco does best : craftmanship. Or in other words, objects created by hand only. Hence iddi. 😊
I travelled all around the country to meet the brightest artisans, who’s savoir-faire has been shared through generations and centuries, to curate for you the most original and unique handcrafted pieces.

You will find one of a kind objects to sublimate your home, and as our objects are unique, your interior will be even more special!

I made the choice not to produce any collection from our own, but rather travel and meet talented people to bring to you the most beautiful, original, and soulful pieces for your home.